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REFRESH

February–July 2017

An inclusive and politically engaged platform at the intersection of art, science, and technology

Product

Brand assets, website, and event dossier

Audience

Community members invested in socially engaged art and the cultural interplay of art, science, and technology

CHALLENGE

Design and showcase the platform’s visual identity to support its mission and facilitate collaboration.

Role

Development of brand assets (including brand guidelines); website and event dossier redesign

Tools

Sketch, Illustrator, InDesign, HTML, CSS, jQuery

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Excerpt from the logo proof of concept Kar, Dot, and I presented

CONTEXT

Resident artist Heather Dewey-Hagborg reached out to students at NYU’s Interactive Telecommunications Program (ITP, my master’s program) to support her in the development of REFRESH.

Shared Credit

Kar Rosen, Dorothy Chi Hung Lam, and Yutong Zhang designed several branding assets. The final logo (first slide, below) was designed by Dorothy with a motif made by Kar. 

CONCEPTUALIZATION AND STRATEGY

Kar, Dot, and I developed the brand assets—logo, color palette, and typographic styles—throughout the semester. Afterwards, I applied these elements in brand-guideline documents, and website/event dossier redesign.

BRAND MANUAL

WEBSITE DESIGN

 I both designed and coded the website, implementing HTML semantic markup’s best practices and dividing the CSS neatly into sections with an index,  enabling other collaborators to modify the site easily.

mockups
Mockups for responsive website
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Content breakdown for a longer version of the site

The site is hosted on a private Github repository, but below are some screenshots:

DOSSIER DESIGN

I also designed the event dossier. Here are some excerpts: 

dossier

WANT TO SEE MORE OF MY WORK?

Pilar Gómez Ruiz  2018