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content architect, visual strategist & multimedia crafter

Hello! I am a Communications Professional and self-taught designer with four years of experience in editorial design, brand asset development, editorial platform creation and content strategy. I am currently a Fulbright Grantee and MPS Candidate at the Interactive Telecommunications Program (ITP) at NYU’s Tisch School of the Arts. Feel free to browse through a selection of the work I’ve done in these areas, including some of my experiments while at ITP.

selected works

Editorial development, project management & content strategy

Odd Catrina

february 2014-present
oddcatrina

I created this editorial platform  to explore the role of women in Latin American Culture and to question stereotypes that emanate from its pervasive ‘macho’ culture.  

– ITP-NYU –

Branding, web & editorial design

REFRESH

February-july 2017
mockups-cover

Artist and educator Heather Dewey Hagborg et al. are putting together REFRESH:  an inclusive biennial at the intersection of Art, Technology and Science. Along with a group of ITP students I helped develop the brand assets and then went on to design the website and event dossier using these guidelines. 

– ITP-NYU –

Prototyping electronic devices

BLE thermometer

September 2017-ongoing
IMG_9121

I built this Bluetooth Low Energy enabled temperature device for women interested in recording their Basal Body Temperatures (BBT).

Editorial design, branding & clay modelling

IMEC Vol 1 & 2

april & august 2016
imec

I designed the first two volumes of the Manual on Behavioural Economics–the first of its kind published in Spanish–edited by The Mexican Institute of Behavioural Economics (IMEC).

– ITP-NYU & Jalisco Cómo Vamos –​

Interactive maps

Jalisco electoral districts​

March 2015-Ongoing
cover-1-interactive-maps

 This interactive map aims to be a guide to help citizens of the Guadalajara Metropolitan Area (in Jalisco, Mexico) find out which local district they belong to and who they are voting for the nationwide upcoming elections (June 2018). 

– Jalisco Cómo Vamos –

Project Management & editorial design

Encuesta de Percepción Ciudadana 2014

march 2015
libro-1

I was in charge of the design and production of the 2014 report of the Survey on Citizen Perception –conducted by Jalisco Cómo Vamos

– Jalisco Cómo Vamos –

Graphic & interface design

Qué has hecho, alcalde

july 2016
qhha

I designed a prototype for an online initiative created by Guadalajara-based NGO Jalisco Cómo Vamos to keep track of the campaign promises and general performance of two mayors of the Guadalajara Metropolitan Area. 

– ITP-NYU –​

Prototyping electronic devices, interface & character design​

Cova's closet​

December 2016​
transparent-cova-toy-overview

I built this computational thinking toy for kids as my first Physical Computing working prototype. Learning electronics and coding from scratch, that semester I felt like a little kid and I wanted express that. 

– ITP-NYU –

Design and development of sustainable packaging

Sugarcane paper cups

March-may 2017
gif-sugarcane-1

I made disposable waterproof cups using a material that is often an industrial waste: sugarcane bagasse. 

– ITP-NYU & Jalisco Cómo Vamos –

Pedagogy

Data journalism workshop

July 2017
taller-periodistas-7

Last summer I designed and co-taught a two-module workshop on Data Journalism  with researchers from Jalisco Cómo Vamos in my native Guadalajara. 

– Jalisco Cómo Vamos –

Stop motion animation

Ciudadano Metropolitano

september 2015
perspectivas-11

I directed a short animation produced by Jalisco Cómo Vamos aimed at showing how the average ‘tapatío’ (people from the Guadalajara Metropolitan Area) perceive their quality of life, their city and their government. 

– Jalisco Cómo Vamos –

Graphic design & infographics

Cultura para todos

august 2015
cultura-para-todos

I designed the slides and infographics for a presentation on the relationship between quality of life and recreational activities presented by Francisco Núñez, head researcher at Jalisco Cómo Vamos. 

– ITP-NYU –

Stop motion animation

Colibríes

November 2016
colib_001_03

A papel-picado short. Made with ITP colleague Katie Takacs.