Odd Catrina

Odd Catrina

Editorial Development, Project Management & Content Strategy

february 2014-present

A couple of years ago I ran into an article on The Economist about women on my side of the world, and I have used it since to frame the rationale behind the creation of Odd Catrina. Here’s an excerpt: 

“Women [in Latin America] have made great progress towards equality with men, especially in schools, workplaces and politics. But social attitudes have changed more slowly. Women’s ambitions are often belittled; hostility towards them is common. Raw statistics tell a story of female advancement; machista culture has yet to catch up”.

 

Odd Catrina was created  to change this pervasive social practice–machista culture, that is– one think-piece at a time.  We launched the site on February 28th, 2014 and since then, we’ve had: 

The project in numbers

201k

Unique users (total since 2014)

4,189

Likes on Facebook

4,689

Instagram Followers

627

Articles written with the help of more than 70 contributors 

*Last update on Jan. 16th, 2018. 

Media clippings

Reader comments

"I just ran into your magazine and I was glad to find a feminine, fresh and accomplice publication"
Patricia
March 2016
"The information you publish and the advice you give is current and useful. Thank you for your innovative and helpful publications"
Susana
March 2015
"I really want to congratulate you for your editorial concept. I find great that you are making a cultural magazine for women. I consider that you have led it very well so far"
Sayra
December 2015
"Hi! How are you? I just wanted to let you know how much I admire your work. Your articles are great, it is always a pleasure to read you. Keep up the amazing work"
Amaya
November 2015

My role in it

I developed the editorial concept and co-designed the logo and brand identity alongside Ana Paula de la Borbolla, one of my first teammates. Before moving to New York to start my Masters at NYU-ITP, I acted as editor-in-chief, reading pieces from new contributors, editing, creating art and developing content strategy and organizing ocasional events and giveaways for our readers.

Shared credit

Here’s a shout-out to my amazing team: 

retrato-todas

(From left to right)

1. Rocío Gómez (my sister), Culture Editor and Proofreader

2. Ale Ayala, Editorial Coordinator

3. Ana Paula de la Borbolla,  Content Strategist and Lifestyle Editor

4. Me

My most read articles

Keynote speaking at emprende iteso

speaking

On March 19, 2015, I was invited to be a speaker at ‘Emprende ITESO’, a startup conference put together by the ITESO Students’ Association (ITESO is the Jesuit University in my hometown, Guadalajara). There, I shared my experience developing Odd Catrina and shared the most valuable lessons that my team and I have learned.

audience

Rostro de catrina

Odd Catrina is named after the famous Mexican skull lady “La Catrina”, so to pay her homage on Día de Muertos (The Day of The Dead, celebrated on November 2nd) we made this video tutorial (Published on Oct. 31, 2015).

 

Credits:
Photography: Me

Video editing: Alejandra Villaseñor

 Makeup: Darinka Navarro 

Model: Ana Paula de la Borbolla

form

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