![](http://pilargomezruiz.com/wp-content/uploads/2018/03/oc.gif)
Odd Catrina
March 2013–Present
A Spanish-language online publication for robust, thought-provoking content addressing issues from gender to fashion
Product
Online magazine
Audience
Hispanophone women aged 18–30
Team
![oddcatrina oddcatrina](http://pilargomezruiz.com/wp-content/uploads/2018/03/oddcatrina-1.png)
CHALLENGE
Launch an online culture and lifestyle hub covering women’s issues in Latin America to change its pervasive machista culture, one thought-provoking article at a time
Role
Conceptual/editorial development, project management, content strategy/production (writing, photography, video capture/editing, illustrations, ad design)
Tools
WordPress, Google Analytics, Facebook Pages, Instagram, InDesign, Illustrator, Photoshop, Lightroom, Slack, Trello (and more!)
![retrato-todas retrato-todas](http://pilargomezruiz.com/wp-content/uploads/elementor/thumbs/retrato-todas-nk8j6r30wgig2kds0cglcqyy40udli1zw9083c4z40.jpg)
Shared Credit
Rocío Gómez (my sister), Culture Editor and Proofreader
Ale Ayala, Managing Editor
Ana Paula de la Borbolla, Content Strategist, Lifestyle Editor, & Brand Co-Creator
And more than 60 contributors since 2014
CONCEPTUALIZATION AND STRATEGY
In four years, we have produced a slew of planning documents, sketches, doodles, and deliverables! Here are some:
MEDIA CLIPPINGS
KEYNOTE TALK AT EMPRENDE ITESO
![speaking speaking](http://pilargomezruiz.com/wp-content/uploads/elementor/thumbs/audience-nkipt44cc02pel0wuesdb6s9mfsopomz62sezmsmgw.png)
On March 19, 2015, I was invited to be a speaker at Emprende ITESO, a startup conference hosted by the ITESO Students’ Association (ITESO is the Jesuit University in my hometown, Guadalajara, Mexico). I shared my experience developing Odd Catrina and our most valuable lessons.
![audience audience](http://pilargomezruiz.com/wp-content/uploads/elementor/thumbs/speaking-nkipuqec3qaheeo9e3z8ls2ugbtfyx2c238iqse7r4.png)