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Odd Catrina

March 2013–Present

A Spanish-language online publication for robust, thought-provoking content addressing issues from gender to fashion

Product

Online magazine

Audience

Hispanophone women aged 18–30

Team

oddcatrina

CHALLENGE

Launch an online culture and lifestyle hub covering women’s issues in Latin America to change its pervasive machista culture, one thought-provoking article at a time

Role

Conceptual/editorial development, project management, content strategy/production (writing, photography, video capture/editing, illustrations, ad design)

Tools

Wordpress, Google Analytics, Facebook Pages, Instagram, InDesign, Illustrator, Photoshop, Lightroom, Slack, Trello (and more!)

retrato-todas
My current team, from left to right: Rocío, Ale, Ana Pau, and me on the far right

Shared Credit

 Rocío Gómez (my sister), Culture Editor and Proofreader

Ale Ayala, Managing Editor

 Ana Paula de la Borbolla,  Content Strategist, Lifestyle Editor, & Brand Co-Creator

And more than 60 contributors since 2014

CONCEPTUALIZATION AND STRATEGY

In four years, we have produced a slew of planning documents, sketches, doodles, and deliverables! Here are some:

MY MOST-READ ARTICLES

Clicking on the images will take you offsite to the articles

MEDIA CLIPPINGS

KEYNOTE TALK AT EMPRENDE ITESO

speaking
Pictures from Emprende Iteso's Facebook Event Page

On March 19, 2015, I was invited to be a speaker at Emprende ITESO, a startup conference hosted by the ITESO Students’ Association (ITESO is the Jesuit University in my hometown, Guadalajara, Mexico). I shared my experience developing Odd Catrina and our most valuable lessons.

audience

READER COMMENTS

"I just ran into your magazine and I was glad to find a feminine, fresh, and witty publication"
Patricia
March 2016
"I really want to congratulate you for your editorial concept. I find great that you are making a cultural magazine for women. I consider that you have led it very well so far."
Sayra
December 2015
"The information you publish and the advice you give is current and useful. Thank you for your innovative and helpful publications"
Susana
March 2015
"Hi! How are you? I just wanted to let you know how much I admire your work. Your articles are great, it is always a pleasure to read you. Keep it up!"
Amaya
November 2015

WANT TO SEE MORE OF MY WORK?

Pilar Gómez Ruiz  2018