In Guadalajara, socio-economic disparity and highly centralized cultural venues alienate the city’s poorest from recreational activities outside their homes. Based in data from the Jalisco Cómo Vamos (JCV) 2014 survey, we set out to explore the relationship between the absence of cultural and recreational activities in our city’s and the low quality of life the inhabitants of these parts report and propose several solutions. We organized an event was hosted on September 2nd, 2015 at ITESO, Guadalajara’s Jesuit University. Cultural management students,  academics and artists, as well as public officers and journalists were present. The next day we appeared in all major local newspapers.