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IMEC Manuals
Vol. 1 & 2

April & August 2016

Interactive Behavioral Economics Manuals compiling translated articles from known scholars in the field as well as original Spanish texts

Product

Interactive digital PDFs

Audience

Academics and general audience interested in behavioral economics

Client

Mexican Institute of Behavioral Economics (IMEC)

CHALLENGE

Design the the first two volumes of the Manual of Behavioral Economics, the field’s first Spanish publication. 

Role

Production, layout design, and art direction

Tools

Illustrator, Photoshop, InDesign, and clay 

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Shared Credit

Alejandra Villaseñor Urrea, Photography for Volume 1 

BRAND ASSETS AND DELIVERABLES

Excerpts from the first deliverable, including brand assets and material workflow:

VOLUME 1: ECONOMÍA DEL COMPORTAMIENTO Y POLÍTICAS PÚBLICAS

Behavioral Economics & Public Policy

Excerpts from the first volume:

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INTERACTIVITY

Both volumes incorporate internal/external links throughout. On-page buttons direct users to the index, a glossary of behavioral economics terms, and section intros. 

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VOLUME 2: COMPORTAMIENTO DEL CONSUMIDOR

Consumer Behavior

Excerpts from the second volume: 

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CLAY MODELING

I also sculpted and photographed figures for the second volume’s covers:

WANT TO SEE MORE OF MY WORK?

Pilar Gómez Ruiz  2018