IMEC Manuals
Vol. 1 & 2
April & August 2016
Interactive Behavioral Economics Manuals compiling translated articles from known scholars in the field as well as original Spanish texts
Product
Interactive digital PDFs
Audience
Academics and general audience interested in behavioral economics
Client
Mexican Institute of Behavioral Economics (IMEC)
CHALLENGE
Design the the first two volumes of the Manual of Behavioral Economics, the field’s first Spanish publication.
Role
Production, layout design, and art direction
Tools
Illustrator, Photoshop, InDesign, and clay
Shared Credit
Alejandra Villaseñor Urrea, Photography for Volume 1
BRAND ASSETS AND DELIVERABLES
Excerpts from the first deliverable, including brand assets and material workflow:
VOLUME 1: ECONOMÍA DEL COMPORTAMIENTO Y POLÍTICAS PÚBLICAS
Behavioral Economics & Public Policy
Excerpts from the first volume:
INTERACTIVITY
Both volumes incorporate internal/external links throughout. On-page buttons direct users to the index, a glossary of behavioral economics terms, and section intros.
CLAY MODELING
I also sculpted and photographed figures for the second volume’s covers:
