Encuesta de Percepción Ciudadana 2014
March 2015
A publication (Encuesta de Percepción Ciudadana, Cómo Nos Vemos los Tapatíos [Citizen Perception Survey, How do we see ourselves as Tapatíos?]) on quality of life in the city of Guadalajara, Mexico
Product
A collection of physical and digital booklets
Audience
Academics, policymakers, and the general public interested in quality-of-life research in Guadalajara, Mexico
Team
CHALLENGE
Design, produce, and print a quantitative/qualitative report on quality-of-life data within one month.
Role
Layout and guideline design, supervision of publication production, including printing stage; coordination of a team of designers and photographers
Tools
Illustrator, Lightroom, and InDesign
Shared Credit
Research
Augusto Chacón, Francisco Núñez, Ana Vicencio, Felipe Rodríguez, Vicki Foss, and Ester Soto
Graphic Design
Juan Pablo Ramos Valadez
Photographs
Jorge (Yorch) Gómez
Assistant Designers
Gizeht Bernal and Adriana Villaseñor
CONTEXT
I worked as Communications Manager with Jalisco Cómo Vamos (JCV)—a non-profit producing quality-of-life studies in Guadalajara, Mexico—to publish the Encuesta de Percepción Ciudadana, Cómo Nos Vemos los Tapatíos (Citizen Perception Survey, How do we see ourselves as Tapatíos*? ) in 2015. Comprised of 2014 citizen-sourced data, the report addressed local perspectives on quality of life, government, and public space, among a host of other topics.
*A “tapatío” is an inhabitant of the city of Guadalajara, Mexico
COLOR SCHEMES
Each booklet utilizes an accent color to match the color of the area of study established by JCV’s brand guidelines. Photographs and illustrations left in grayscale.
PORTRAITS OF TAPATÍOS
One of the most beautiful parts of the project was the portraits, captured by Yorch Gomez, of real inhabitants of the Guadalajara Metropolitan Area. They starred on the first page after the cover and as well as the end matter, where their pictures also served as a visual menu.
ICON DESIGN
The Guadalajara Metropolitan Area comprises eight municipalities; JCV surveys residents in six. I designed icons to identify each using characteristic themes and motifs (more information below). These assets are still being used today.
(From left to right)
- Juanacatlán Waterfalls (once robust, now virtually extinct and heavily contaminated by industrial waste from El Salto); photo credit Augusto Chacón
- Instituto Cultural Cabañas; photo by Humberto García (CC BY-SA 3.0) via Wikimedia Commons
- Statues of the three Biblical magi celebrated yearly on the Cajititlán Lake in Tlajomulco; photo credit UdeGTV News portal
- An equipal chair adorning Tlaquepaque’s downtown restaurant hub, El Parián; photo credit Alejandro Linares García (CC BY-SA 3.0) via Wikimedia Commons
- Tonalá traditional pottery; photo credit Issue No. 14 of the Artes de México magazine, dedicated to crafts of this region
- Arches of Zapopan, photo credit Wikimedia user Zeploum~commonswik (CC BY-SA 3.0)
PRESENTATION AND PRESS COVERAGE
