Print Covers

Encuesta de Percepción Ciudadana 2014

March 2015

A publication (Encuesta de Percepción Ciudadana, Cómo Nos Vemos los Tapatíos [Citizen Perception Survey, How do we see ourselves as Tapatíos?]) on quality of life in the city of Guadalajara, Mexico

Product

A collection of physical and digital booklets

Audience

Academics, policymakers, and the general public interested in quality-of-life research in Guadalajara, Mexico

Team

logo-jcv

CHALLENGE

Design, produce, and print a  quantitative/qualitative report on quality-of-life data within one month. 

Role

Layout and guideline design, supervision of publication production, including printing stage; coordination of a team of designers and photographers

Tools

Illustrator, Lightroom, and InDesign

Shared Credit

Research 
Augusto Chacón, Francisco Núñez, Ana Vicencio, Felipe Rodríguez, Vicki Foss, and Ester Soto

Graphic Design 
Juan Pablo Ramos Valadez

Photographs 
Jorge (Yorch) Gómez

Assistant Designers
 
Gizeht Bernal and Adriana Villaseñor

CONTEXT

I worked as Communications Manager with Jalisco Cómo Vamos (JCV)—a non-profit producing quality-of-life studies in Guadalajara, Mexico—to publish the Encuesta de Percepción Ciudadana, Cómo Nos Vemos los Tapatíos (Citizen Perception Survey, How do we see ourselves as Tapatíos*? ) in 2015. Comprised of 2014 citizen-sourced data, the report addressed local perspectives on quality of life, government, and public space, among a host of other topics.

*A “tapatío” is an inhabitant of the city of Guadalajara, Mexico

COLOR SCHEMES

Each booklet utilizes an accent color to match the color of the area of study established by JCV’s brand guidelines. Photographs and illustrations left in grayscale. 

Covers

PORTRAITS OF TAPATÍOS

One of the most beautiful parts of the project was the portraits, captured by  Yorch Gomez, of real inhabitants of the Guadalajara Metropolitan Area. They starred on the first page after the cover and as well as the end matter, where their pictures also served as a visual menu. 

Portraits

ICON DESIGN

The Guadalajara Metropolitan Area comprises eight municipalities; JCV surveys residents in six. I designed icons to identify each using characteristic themes and motifs (more information below). These assets are still being used today.

municipalities

(From left to right)

PRESENTATION AND PRESS COVERAGE

WANT TO SEE MORE OF MY WORK?

Pilar Gómez Ruiz  2018