3_CulturaParaTodos

Cultura Para Todos

August 2015

Cultura para todos was a presentation made to college students on the state of cultural and leisure activities in the Guadalajara Metropolitan Area

Product

Power Point Deck for Keynote Presentation

Audience

Cultural management students at ITESO, academics, policymakers, and the general public interested in research on culture and leisure in Guadalajara, Mexico

Team

logo-jcv

CHALLENGE

Generate a compelling visual output to showcase Jalisco Cómo Vamos’s findings on culture and leisure in Guadalajara, Mexico

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Throughout the presentation we created an allegory to call attention to the concentration of cultural activities at the city center and called it 'The Cultural Olympus', and I designed an image evoking this as backdrop for the first part of the presentation with the iconic Degollado Theater located at the top of a mountain.

Role

Slide and Infographics Design

Tools

Adobe Illustrator, InDesign and Power Point

CONTEXT

In Guadalajara, socio-economic disparity and highly centralized cultural venues alienate the city’s poorest from recreational activities outside their homes. Based on data from their 2014 survey, Jalisco Cómo Vamos set out to explore the relationship between the absence of cultural and recreational activities in the city and the low quality of life the inhabitants of places where leisure venues are scarce. The event was hosted on September 2nd, 2015 by ITESO, Guadalajara’s Jesuit University. 

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Francisco Núñez presenting JCV findings (I'm clicking through slides on the right corner)

Shared Credit

Research: Francisco Núñez, Felipe Rodríguez and Vicki Foss

Keynote Speakers: Francisco Núñez & Augusto Chacón

CULTURAL VENUES & QUALITY OF LIFE

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This is a map of 6 municipalities of the Guadalajara Metropolitan Area (AMG for its initials in Spanish). They are colored according to the average quality of life scores that their inhabitants reported. The blue spots represent cultural and recreational venues (from cinemas and theaters to parks). A picture emerges here: Guadalajara has both the most venues and the highest self-reported quality of life and El Salto, with only one venue, has the lowest self-reported quality of life.

EXCERPTS FROM DECK

MEDIA CLIPPINGS

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Pilar Gómez Ruiz  2018