REFRESH
February–July 2017
An inclusive and politically engaged platform at the intersection of art, science, and technology
Product
Brand assets, website, and event dossier
Audience
Community members invested in socially engaged art and the cultural interplay of art, science, and technology
Client
CHALLENGE
Design and showcase the platform’s visual identity to support its mission and facilitate collaboration.
Role
Development of brand assets (including brand guidelines); website and event dossier redesign
Tools
Sketch, Illustrator, InDesign, HTML, CSS, jQuery
CONTEXT
Resident artist Heather Dewey-Hagborg reached out to students at NYU’s Interactive Telecommunications Program (ITP, my master’s program) to support her in the development of REFRESH.
Shared Credit
Kar Rosen, Dorothy Chi Hung Lam, and Yutong Zhang designed several branding assets. The final logo (first slide, below) was designed by Dorothy with a motif made by Kar.
CONCEPTUALIZATION AND STRATEGY
Kar, Dot, and I developed the brand assets—logo, color palette, and typographic styles—throughout the semester. Afterwards, I applied these elements in brand-guideline documents, and website/event dossier redesign.
BRAND MANUAL
WEBSITE DESIGN
I both designed and coded the website, implementing HTML semantic markup’s best practices and dividing the CSS neatly into sections with an index, enabling other collaborators to modify the site easily.
The site is hosted on a private Github repository, but below are some screenshots:
DOSSIER DESIGN
I also designed the event dossier. Here are some excerpts:
