Odd Catrina
March 2013–Present
A Spanish-language online publication for robust, thought-provoking content addressing issues from gender to fashion
Product
Online magazine
Audience
Hispanophone women aged 18–30
Team
CHALLENGE
Launch an online culture and lifestyle hub covering women’s issues in Latin America to change its pervasive machista culture, one thought-provoking article at a time
Role
Conceptual/editorial development, project management, content strategy/production (writing, photography, video capture/editing, illustrations, ad design)
Tools
WordPress, Google Analytics, Facebook Pages, Instagram, InDesign, Illustrator, Photoshop, Lightroom, Slack, Trello (and more!)
Shared Credit
Rocío Gómez (my sister), Culture Editor and Proofreader
Ale Ayala, Managing Editor
Ana Paula de la Borbolla, Content Strategist, Lifestyle Editor, & Brand Co-Creator
And more than 60 contributors since 2014
CONCEPTUALIZATION AND STRATEGY
In four years, we have produced a slew of planning documents, sketches, doodles, and deliverables! Here are some:
MY MOST-READ ARTICLES
Clicking on the images will take you offsite to the articles
MEDIA CLIPPINGS
KEYNOTE TALK AT EMPRENDE ITESO
On March 19, 2015, I was invited to be a speaker at Emprende ITESO, a startup conference hosted by the ITESO Students’ Association (ITESO is the Jesuit University in my hometown, Guadalajara, Mexico). I shared my experience developing Odd Catrina and our most valuable lessons.
