IMEC Manuals Vol. 1 & 2
Editorial design, branding & clay modelling
april & august 2016
Mexican behavioural economics (BE) think tank IMEC commissioned me to develop the editorial design of the first two of a series of compendiums where they translate papers originally written in English on BE and also incorporate some new articles on the subject. These books were designed in Interactive PDF format and can be navigated through links.
Above are some of of the brand assets delivered to the client as a booklet
Economía del Comportamiento y Políticas Públicas
Behavioral Economics & Public Policy
Both volumes have internal (and also external) links throughout the whole document. Most pages have buttons that lead you to the index, a glossary of behavioural economics terms and the beginning of the section that that page belongs to.
Comportamiento del Consumidor
Below is a selection of pages inside the manual:
For the second volume I also sculpted and photographed the characters for the covers.